What if you'd bought a instead of
The Splurge Index compares historical returns of luxury goods — Birkin bags, Rolex watches, rare whisky — against stocks, ETFs, and market indices. Sometimes the bag wins.

~$14k→~$25k

~$185→~$734
The Birkin's appreciation is structural: Hermès deliberately restricts supply, creating a scarcity premium that has historically outpaced broad equity returns. Unlike stocks, it pays no dividend and trades illiquidly — but the waitlist is its own kind of moat.
Conversations your financial
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The watch that beat the market
10Y return
The one that hurts
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Hermès: 1. Treasury: 0.
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Sometimes the nerds win
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Leather over crude
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Gold had the better decade
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The metal closed the gap
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Insights
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Do Collectibles Really Beat the Market?
Collectibles can outperform. Some have. But the market is not a single hurdle, and collectibles are not a single asset class.

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Did Nvidia Beat Every Luxury Asset?
Luxury assets feel tangible, rare, and culturally rich. Nvidia is a semiconductor company. On a return chart, that distinction gets very funny.

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Gold, Bitcoin, or a Birkin: What Actually Held Up Best?
Gold is tradition. Bitcoin is volatility. The Birkin is controlled desirability. One chart, three very different stories.
